Archives For Learning

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Seth Godin is, quiet honestly, one of my favorite authors. He’s written over 15 books, and we talk about his latest – What to do when its your turn. YourTurn.link.

 

Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. In addition to running a growth consultancy and training firm Alphametic, he is the founder of a popular blog, SearchDecoder.com, and Adj. Professor at NYU,where he Screen Shot 2015-01-27 at 11.54.45 AMteaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post.

Today, we talk about his latest edition of SEO Like I’m 5, an audible audiobook.  Check it out!

 

The Myth of Productivity

December 27, 2014 — 1 Comment

Every ambitious person wants their work to matter. No one wants to leave the earth with their best potential left untapped. For the tech-savvy among us, Bleeding-edge productivity apps help me stay on top of every input that comes my way. Omnifocus, Things, and OmniPlan are some of my current favs. However, there’s a balance of reflection and execution. The productivity myth that I’ve bought into…..hook, line, and sinker is this:

A new app or different way of looking at my contexts will make me *more* productive.

The truth is, no matter *how* you slice the inventory of your life’s commitments, ultimately….your system only works as much as *you* do.

So, the next time you’re tempted to slice your data, contexts, GTD, etc. differently….first make sure it isn’t a sneaky excuse to avoid other work you should already be doing.

New Rhythm, New Year

December 26, 2014 — 1 Comment

I don’t know what it is about the life cycle of a new year, but it always feels right to take a fresh look at my life systems and rhythm during the final week of 2014.

I’ve heard a preacher once say that “Health clubs and churches” are both packed in January, and there’s a reason for that. Most people give themselves permission to take a fresh look at their habits in January, because that’s what our culture dictates. But what about mid-March when the cultural influence has worn off?

If you’ve found a change worth making, isn’t it also worth setting up outside reinforcement that keeps you reminded of that change after the sugar-high of a new year’s worn off?

So, the *real* question isn’t “What should I do?” this year, but “What’s motivating me to *want* these changes, and how can I get reconnected to that original inspiration after the excitement’s worn off?”