Dave Kerpen, CEO of Likeable Media, Talks Authenticity

August 23, 2012 — Leave a comment
Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years.  Dave’s newest book, Likeable Social Media, is already a NY Times best seller and a *darn* good read.  We got to catch up with him and ask him about authenticity in advertising:
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“Dave, in a world where people try so hard to attach emotion to products in order to get a purchasing response, whether directly (creative advertising) or indirectly (‘Sponsored by’), how do people marketing products maintain authenticity?”

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Dave Responds:

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“When we believe on what we are doing, and have passion for our products and services, then yes, we can absolutely market products with authenticity.
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When I was the crunch n’ munch guy, a Boston sports vendor, I practically fell in love with the product, so I was able to be authentic in  promoting the snack product in the aisles of the Boston Garden. Today, I am deeply passionate about social media and what it can do for organizations, so I can market Likeable with authenticity. People can tell the difference between authentic emotions and going through the motions.
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In fact, I would argue that if you can’t feel a sense of passion and authenticity in your marketing or sales job – then it’s time to find a new job.”
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Whoah.  Good answer!
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What about you?  Do you agree / disagree?  Is authenticity important in your work?

Andrew Mason

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Andrew is a husband, learner, ProGuide.io founder, dubstep aficionado, eater of carnetas burritos, and marathon runner. I love building communities that learn together!