Episode 058: Matthew Capala & SEO Like I’m 5

Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. In addition to running a growth consultancy and training firm Alphametic, he is the founder of a popular blog, SearchDecoder.com, and Adj. Professor at NYU,where he Screen Shot 2015-01-27 at 11.54.45 AMteaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post.

Today, we talk about his latest edition of SEO Like I’m 5, an audible audiobook.  Check it out!

 

Episode 056:David Allen Returns, GTD 2.0

David Allen returns to share what his next actions have been since we’ve talked with him last.  In our last interview, he gave us a primer of GTD.  Today, we delve into some advanced techniques and future possibilities.  David’s’s the author of such incredible books as “Getting Things Done,” (which is coming out in a second edition in March 2015.)  “Making it all work”, and “Ready for Anything”. We ask David about *his* next action lists, some of his strangest inbox moments, and find out what’s new in his latest book.

Interview with GTD Creator, David Allen:

Key David Allen Interview Points:

  • What does David’s idea of “wild success” look like?
  • What’s some of the strangest inbox items David’s ever dealt with?
  • Why the suspension of judgement when new ideas come our way?
  • And more!

Did you enjoy the interview?  We’d love to hear your thoughts:

Episode 051: Walgreens VP Randy Lewis on Beating Fear

Randy LewisToday on The ProGuide, we interview Randy Lewis.  He’s the former Vice President of Walgreens, Peace Corps volunteer, Fortune 50 executive and accidental advocate who led Walgreens’ logistics division for sixteen years as the chain grew from 1,500 to 8,000 stores. Randy introduced an inclusive model in Walgreens distribution centers that resulted in ten percent of its workforce consisting of people with disabilities who are held to the same standards as those without disabilities. Its success has changed the lives of thousands with and without disabilities and is serving as a model for other employers in the U.S and abroad.  His new book explores that process: There’s No Greatness Without Goodness.

Hear the interview after the jump!

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Episode 049: Erik Fisher and Beyond The ToDo List

Eric FisherErik Fisher is the host of Beyond the To-Do List, an extraordinary show about how extraordinary people live. It delves behind the curtain into the productive habits of todays leaders. We talk with Erik about how the show gets made, what the easiest and most difficult aspects are, and what he’s the most excited about.

Hear the interview after the jump!

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Episode 047: Lieutenant General Rick Lynch

RickLynchLieutenant General Rick Lynch has distinguished himself as an exceptional leader and strategist through his chameleon-like ability to adapt to change despite the most challenging obstacles. From surmounting his parents’ inability to pay for college by gaining entry to West Point to leading “The Surge” in Iraq as Army General with only six weeks to prepare, Lieutenant General Lynch has constructed a disciplined and effective mantra for success, which he shares with audiences across the country today.  We talk about his brand new book, Adapt or Die – Front Line Principles from an American General.

Hear the interview after the jump!

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Episode 046: Dan Miller, Founder of 48 Days, LLC

DanMillerDan Miller is the passionate personality behind the 48 Days properties, which include books, podcasts, and a thriving business.  His mission is to foster the process of imagining, dreaming and introspection, to help people find their calling and true path, and to translate that into meaningful, purposeful and profitable daily work…within 48 days!

Interview with Dan Miller, Founder 48 Days Podcast:

Key Points about 48 Days Interview:

  • Can we really find the work we love in just 48 Days??
  • How can we live with greater passion in work & life?
  • What was Dan’s story?  How did *he* find work he loves?
  • What role does coaching and mentorship play in all this?
  • And more!

Now that you’ve listened, have you read 48 Days to the Work You Love?  Or listen to Dan’s podcast?  What do you think?

Episode 045: Alexander Mimran, Co-Founder of Minbox

AlexanderToday on the ProGuide, we have Alexander Mimran, co-founder of Minbox along with Michael Lawlor. Minbox is a free, no-limits, #freakingfast file-sharing app for Macs that’s disrupting the competiton and owning the send space.

Interview with Alexander Mimran, Co-Founder of Minbox:

Key Points:

  • What does Minbox do?
  • How did Alexander and Michael get started with the idea?  Where did it come from?
  • Now, this *seems* like a fast “rise-to-stardom”, blitz, storm-on-the-scene journey from 2012 to now.  How long was this story in the making?
  • Why another file-sharing app?  CloudApp, Box, Dropbox, etc.
  • What does Alexander see happening for the future of the app?  Where does it fit in the tech space?
  • And more!

Now that you’ve listened, do you use a file-sharing app like Minbox?  What do you think of it?

Episode 044: Ken Wilson, Visual Director of NewSpring Church

Leadership Interview with NewSrping Church's Visual DirectorDo you have a job where you’re expected to consistently come up with fresh content?  We sit down with Ken Wilson, the visual director of NewSpring Church, an environment that needs new creative elements every single week.  It’s about leadership.  NewSpring sees an attendance of over 20,000 each week.  We cover the gamut of teamwork, leadership, organiational skills, team unity, and more.

Ken Wilson’s Leadership Interview:

Key Leadership Points:

  • How do you constantly stay creative in an environment that needs constant creative output?
  • How do you stay organized on a team of designers and artists?
  • What tips do you have for someone just trying to “make it,” let alone do original design work?
  • And more!

5 Questions for Ken Wilson of NewSpring Church

1.  Is there anything you know now that you wish you knew going into your job?

It would have been nice to have learned some actual knowledge of, oh, video, design, Photoshop, After Effects, or using a camera.  I was fortunate to come on staff where it was expected that I would learn.

2.  You serve with a team of insanely creative leadership people.  What books, talks, ideas or people have been instrumental in helping you reach your current level of leadership?

First and foremost the Bible is the major influence over my life. Speaking strictly from a leadership standpoint it governs how I lead my team, my family, and how I interact with everyone on a daily basis. There is no subject, conflict, authority, etc., that isn’t covered. Beyond that, there have been a few books/talks that have been monumental for me.  Jim Collin’s Good to Great is phenominal. I loved Gordon McKenzie’s Orbiting the Giant Hairball; it offers great insight on how to lead creatives. I heard Mark Miller give a talk on creativity one year at the Willow Creek Arts Conference that I still recall. Hearing his thoughts on creativity and brainstorming, and how to guide those effectively, was pivotal for me.

3.  How do you keep fresh eyes?  What do you do for inspiration?

I keep a fully stocked RSS reader which I scan daily, and have learned to also keep an active notebook to capture ideas.To keep fresh ideas it’s important to beg God for them. He is the author of creativity.  I am able to be creative because He gifts that to me. Beyond that I’ve found it important to learn to keep myself open to reading a lot, watching a lot of movies, and being willing to venture into things that don’t exactly fit my personal preferences. Also, it’s good not to get too tired, or at least to allow myself to rest.  Better ideas flow when you’re fresher (that’s not always the case, but tends to hold true).

4.  How does a typical brainstorming session look for your team?  (Who’s involved, How long does it last, etc.)

It varies. For our main services my boss, the creative arts pastor, puts together a team of 8-12 to go through the pastor’s message. Our pastor prepares a manuscript for us to review the day before, about 1-2 pages, and includes questions to help him drill down on points in the message. We go through that for an hour, helping him fill in the gaps. After that we talk through any additional creative elements. Occasionally out of that meeting I’ll initiate another brainstorm with some of our creative artists where we’ll dig deeper into a piece requested (sometimes they have specific parameters, sometimes they’re more open) and we’ll think through the best way to execute. Usually this involves a whiteboard.  If it seems pretty fluid ….that’s because it is. Sometimes brainstorms are formal.   Sometimes they’re much more loose.

5.  What advice would you have for churches just starting to incorporate media / visual arts in their services?

Remember that most of what you see (movies, TV, etc) is created by large teams with many resources. Be realistic.  But, don’t let that become an excuse. In the end, I’ll take a good idea (which starts on a piece of paper or a whiteboard) over slick execution any day. Don’t let lack of resources (time, etc) limit your creativity. Remember where the creativity comes from.  Also, keep your audience in mind. What may work for one church may not be what God wants you to do for your church. Seek Him, and He will guide your creativity.  And don’t be scared to work hard.

BONUS FUN:Let’s say you’re headed to a desert island for life, and can only bring one electronic device.  What do you bring & why?

Assuming I have a place to charge the battery… I’m bringing my iPhone. It’d be a toss up between that and the MacBook Pro, but the iPhone can cover a majority of the tasks (Bible app with offline translations, plenty of games, Evernote for capturing my thoughts on the island, a slew of podcasts so I can expand my brain, Stanza ebook reader, and the ever important camera so I can document the adventure). Also, since the iPhone is smaller than the MacBook I’d probably stand a better chance of not losing it as I climbed a tree escaping wild boar.

What about you?  Did you enjoy the interview?  What was your biggest leadership take-away?

Episode 042: Zappos Delivering Happiness CEO, Jenn Lim

JennLimOn this episode of the ProGuide, we hang with Jenn Lim, CEO of Delivering Happiness, a company that she and Tony Hsieh (CEO of Zappos) co-created in 2010 to inspire happiness in work, community and everyday life. In 2005, she created the first Zappos Culture Book – now on its 7th edition – and has produced them ever since.  We chat about how the movement got started, and what it takes to inspire a culture of happy people.

Episode 042: Zappos Delivering Happiness CEO, Jenn Lim

Key Points:

  • How did Zappos come up with their culture book?
  • What is a chief happiness officer responsible for?
  • What essential elements inspire a culture that is fun…..and a little weird?
  • And more!

What about you?  Did you enjoy the interview?  What was your biggest take-away?