Episode 058: Matthew Capala & SEO Like I’m 5

Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. In addition to running a growth consultancy and training firm Alphametic, he is the founder of a popular blog, SearchDecoder.com, and Adj. Professor at NYU,where he Screen Shot 2015-01-27 at 11.54.45 AMteaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post.

Today, we talk about his latest edition of SEO Like I’m 5, an audible audiobook.  Check it out!

 

The Myth of Productivity

Every ambitious person wants their work to matter. No one wants to leave the earth with their best potential left untapped. For the tech-savvy among us, Bleeding-edge productivity apps help me stay on top of every input that comes my way. Omnifocus, Things, and OmniPlan are some of my current favs. However, there’s a balance of reflection and execution. The productivity myth that I’ve bought into…..hook, line, and sinker is this:

A new app or different way of looking at my contexts will make me *more* productive.

The truth is, no matter *how* you slice the inventory of your life’s commitments, ultimately….your system only works as much as *you* do.

So, the next time you’re tempted to slice your data, contexts, GTD, etc. differently….first make sure it isn’t a sneaky excuse to avoid other work you should already be doing.

New Rhythm, New Year

I don’t know what it is about the life cycle of a new year, but it always feels right to take a fresh look at my life systems and rhythm during the final week of 2014.

I’ve heard a preacher once say that “Health clubs and churches” are both packed in January, and there’s a reason for that. Most people give themselves permission to take a fresh look at their habits in January, because that’s what our culture dictates. But what about mid-March when the cultural influence has worn off?

If you’ve found a change worth making, isn’t it also worth setting up outside reinforcement that keeps you reminded of that change after the sugar-high of a new year’s worn off?

So, the *real* question isn’t “What should I do?” this year, but “What’s motivating me to *want* these changes, and how can I get reconnected to that original inspiration after the excitement’s worn off?”

Episode 051: Walgreens VP Randy Lewis on Beating Fear

Randy LewisToday on The ProGuide, we interview Randy Lewis.  He’s the former Vice President of Walgreens, Peace Corps volunteer, Fortune 50 executive and accidental advocate who led Walgreens’ logistics division for sixteen years as the chain grew from 1,500 to 8,000 stores. Randy introduced an inclusive model in Walgreens distribution centers that resulted in ten percent of its workforce consisting of people with disabilities who are held to the same standards as those without disabilities. Its success has changed the lives of thousands with and without disabilities and is serving as a model for other employers in the U.S and abroad.  His new book explores that process: There’s No Greatness Without Goodness.

Hear the interview after the jump!

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Episode 050: Lysa TerKeurst and Compel

Lysa TerkeurstLysa TerKeurst is the New York Times bestselling author of Made to Crave and Unglued as well as 14 other titles. They reach nearly 700,000 women daily through their online devotion, Encouragement for Today and thousands more through the Proverbs 31 radio program playing on 1,200 radio outlets daily. She lives in North Carolina with her husband, Art, their five kids, three dogs and a mouse that refuses to leave her kitchen.

Hear the interview after the jump!

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Episode 049: Erik Fisher and Beyond The ToDo List

Eric FisherErik Fisher is the host of Beyond the To-Do List, an extraordinary show about how extraordinary people live. It delves behind the curtain into the productive habits of todays leaders. We talk with Erik about how the show gets made, what the easiest and most difficult aspects are, and what he’s the most excited about.

Hear the interview after the jump!

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Episode 048: EntreLeadership Podcast Host, Chris Hogan

ChristHoganDave Ramsey’s EntreLeadership Podcast is consistently the number one podcast in iTune’s business, and Chris Hogan, host, is no stranger to constant improvement.  Chris Hogan stirs audiences to action wherever he speaks. Whether he is delivering a keynote on personal money management, teaching an all-day leadership training for business owners and professionals, or hosting the EntreLeadership Podcast.

Hear the interview after the jump!

Interview with Chris Hogan, EntreLeadership Host:

Key Pointsfrom the interview:

  • What’s it like interviewing today’s top business leaders?
  • What are the number one obstacles facing small businesses?
  • What can folks expect from the future of the EntreLeadership brand?
  • And More!

Now that you’ve listened, have you read Adapt or Die?  What did you think of Rick’s ideas?

Episode 047: Lieutenant General Rick Lynch

RickLynchLieutenant General Rick Lynch has distinguished himself as an exceptional leader and strategist through his chameleon-like ability to adapt to change despite the most challenging obstacles. From surmounting his parents’ inability to pay for college by gaining entry to West Point to leading “The Surge” in Iraq as Army General with only six weeks to prepare, Lieutenant General Lynch has constructed a disciplined and effective mantra for success, which he shares with audiences across the country today.  We talk about his brand new book, Adapt or Die – Front Line Principles from an American General.

Hear the interview after the jump!

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Self Leadership Using Thing’s Repeating Tasks Feature

The Strategy of Planning Your Weeks Using SoftwareLeadership – For Starters:

People define leadership in so many ways.  My personal definition is the stewardship of influence.  Influence is gained when people trust you.  And trust is created when we make and keep commitments to ourselves and others…..whether implicitly or explicitly.

Using Things Software to fill in the gaps

If you’re like me (a recovering people pleaser), it’s super important that you keep tabs on the commitments you’ve made.  I have areas of my life that need to stay on auto-pilot, but I haven’t kept tabs on them all myself.   Using the scheduling feature of software is a great way to trigger me to remember things at the right days and times.  That helps keep the wheels from coming off while freeing up our mental space.  Like David Allen said in our interview, our mind is for *having* ideas, not for *holding* them.  Creating a trusted set of reminders put stakeholders in the ground to allow us to look at our lives objectively.  It helps us think about what we should be thinking about!

For our purposes, we’ll be using CulturedCode’s Things app.  As always, check out the trial version of Things here.

Getting it Done:

1.  First, you’ll want to click on the “Scheduled” section of the Things App.  This is where we keep everything in life we have on autopilot.  The Scheduled section.  Where the magic happens

 

2.  Then, click on the “New Repeating” button at the bottom of the app.  This will create our reminder.

Leadership via repeating tasks

3.  Set the appropriate interval for the reminder.  The nifty thing about Things is that you can completely customize those intervals.  Need to remember to get that dry-cleaning done every other Tuesday?  No problem.  Picking the kids up from soccer practice every third Thursday?  That’s fine too!

The ability to set custom intervals.  Yay!

4.  Check your “Today” tab every morning.  When the appropriate day arrives, you get to see all the reminders for that day in a singular location.  Easy!

Custom automation shows up in your Today list

 

In conclusion:

That’s the gist of it!  Auto-repeating reminders have been a Godsend for me.  It’s the secretary I’ve never had, and it helps me keep tabs not only on “what I’m thinking about”…but “How I’m thinking about it.”  It’s so useful when you get to work on your own system while you’re in it.  Hope you’ve found this post helpful!

What about you?  Do you use Things or GTD software or any other life-management methodology?  What works for you?