Interview with Best-Selling Author, Joseph Michelli

Joseph Michelli is the best-selling author of books like The Starbucks Experience, The Zappos Experience, and The New Gold Standard.  He’s seen the inner machinations of company cultures, and as a result, has gained an intimate knowledge of what makes those companies successful.  We got to sit down for a second and ask him what’s the smallest thing that makes the biggest difference?

Joseph, I just read the Starbucks Experience (late to the game, I know…).  Having seen Starbucks go to excruciating lengths to make sure every detail is covered, what do you think is the biggest “small detail” most businesses overlook?

“I think many business leaders fail to teach their staff that true success hinges on emotionally engaging and not merely satisfying customers.  Few leaders inspire their teams to go beyond “getting it right” and “making it right” so that staff members are also striving to  “make authentic connections” with consumers.  Customer loyalty and advocacy today is dependent upon having a team that not only “cares for” customers operationally but “cares about” them as people.”

“As a result of this opportunity, I spend a lot of my time consulting with leaders at medium and large companies as they build cultures, strategies, and tools that result in high levels of customer engagement and profitability much like that enjoyed by  businesses about which I have written (Starbucks, Zappos, Pike Place Fish Market, The Ritz-Carlton Hotel Company, UCLA Health Systems).”

“When leaders build a “culture of connection”, people take care of people and ultimately the profits take care of themselves.”


Whoah.  That’s awesome stuff!  I love that last line.

What about you?  What’s happening in your business to create that “culture of connection?”  Leave a comment below!

Interview with David Allen, GTD Creator

Best-selling author and speaker David Allen shares some some insights with us regarding the inception of GTD, present reach, and future possibilities.  He’s the author of such incredible books as “Getting Things Done,” “Making it all work”, and “Ready for Anything”.   They teach effective leadership skills.  And the interview was our most popular interview to date, and one where we got to ask David, “Do you ever procrastinate?”

Interview with GTD Creator, David Allen:

Key GTD Interview Points:

  • What is it?  Why did David make this methodology?
  • What are his plans for the future of this way of thinking?
  • What are some of the things he struggles with?  Procrastination?
  • What are some of his plans for the future of gtd?
  • And more!

How has GTD Workflow & David’s Interview about Good Leadership Skills Impacted you?

Interview with Chief Apple Evangelist, Guy Kawasaki

On this episode, former chief product evangelist of Apple, Guy Kawasaki, chats with us and shares how he makes key life decisions.  We also learn about his newest book recently released called “Enchantment.”

(If you like Enchantment, Guy hooked us up with a promo link where you can get a free copy of “Presentation Zen” with your book order.)


Interview with Guy Kawasaki, Former Chief Product Evangelist of Apple


Or, if you want, you can download the interview here.

Key Points:

  • What it takes to be enchanting?
  • What advice & wisdom Guy has for those just starting out in tech.
  • Technology has made it MUCH easier to get your idea out there…
  • And more!

Side note:  My twitter name is now AndrewJMason.  I’m no longer on the 8BIT team (but you should check ’em out, because they rock). 

What about you?  Did you enjoy the interview?  What was your biggest take-away?